With 10+ years of professional experience within the fashion retail & news media industries, Nia Groce has a knack for producing thoughtful, meaningful & high-quality content across several platforms, including digital, social & print.
After graduating from Howard University with a B.A. in Fashion Merchandising, she spent three years learning the business side of fashion as a global merchant at Gap, Inc. before deciding to pursue her editorial passion. This led her to shift into freelance writing, where she penned pieces for outlets such as V Magazine and Capsule tradeshow, as well as served as US Editor for the London-based trade book WeAr magazine. During this time, Nia also honed in on her photography background, contributing travel images to SUITCASE and Lonely Planet magazine and fashion week content to WWD‘s social media channels.
Eventually, she landed at Footwear News where she held roles including editorial assistant and fashion assistant, producing stories big and small and collaborating on various editorial shoots. Some highlights include her cover story on designer Aurora James and activist Sarah Sophie Flicker on all things fashion and human rights, her cover on Pyer Moss’ Kerby Jean-Raymond about his culturally-centric work, and assisting with the styling of influential individuals such as J Balvin and Bella Hadid.
Nia’s latest route has unexpectedly landed her in the world of marketing, a field she was unknowingly preparing for all along. She shifted from being an editor at HYPEBEAST to a senior copywriter at Aerie, before landing at Filter Digital. She continues to serve as a senior copywriter for a global sportswear client and still tries to find all things cool in the worlds of fashion, travel, design, and more as a freelancer based in Portland, OR.