MARKETING

I currently serve as a Senior Copywriter for a digital marketing agency, working in the global sportswear market with a focus on the client’s Lifestyle collections.

Nike

I oversaw/wrote/delivered all copy elements for consumer-facing digital executions of the FA/HO22 Tech Pack collection. Below are social examples:

Aerie

I served as a part of the Marketing Brand Voice team as a Sr. Copywriter, focusing on our blog, social media, PR, brand partnerships, and seasonal concepts while helping to develop other core channels in tandem.

#Aeriereal life blog CLIPS

I oversaw, wrote and edited copy for our blog, along with pitching new ideas!

Inspire Your Next Aerie Look with Bouquets by Mallory with the Flowers

Chic Items from Aerie to Decorate Your Space in Style

Are You Our Next #AerieREAL Ambassador?

#aeriereal iNSTAGRAM SERIES

A social media-driven campaign to highlight Aerie as a pioneer of no retouching, which I lead launch copy for and continued to help craft.

#Aeriereal SHOP TALK

A career advice series I created as a new IP for Aerie!

#AerieREAL Shop Talk: How Syma Raza Became a Fashion PR Manager

#AerieREAL Shop Talk: How AEO’s Jade Garcia Shaped Her Career in Fashion Recruiting

#AerieREAL Shop Talk: Cheyenne Pettiford on Her Path to HR & Building Community Through Jewelry

EMAIL + WEBSITE CLIPS

Aerie facebook CLIPS

REAL Talk: Changemakers Edition

Facebook Live REAL TALK: #AerieREAL Role Models Unwrap the Holidays

HYPEBEAST

A sampling of the affiliate marketing posts that I created (during my stints as Editor + Associate Editor), which generate revenue for purchases from partner sites. I oversaw + executed strategy for this new area for HB while at the company!