Aerie
I am a part of the marketing brand voice team as a Sr. Copywriter, focusing on our blog, social media, PR, brand partnerships, and seasonal concepts while helping to develop other core channels in tandem.
I oversee, write and edit copy for our blog, along with pitching new ideas!
A social media-driven campaign to highlight Aerie as a pioneer of no retouching, which I lead launch copy for and continue to help craft.
EMAIL + WEBSITE CLIPS
HYPEBEAST
A sampling of the affiliate marketing posts that I created (during my stints as Editor + Associate Editor), which generate revenue for purchases from partner sites. I oversaw + executed strategy for this new area for HB while at the company!
15 Candles to Freshen Up Any Space
Writing, Production & Prop Styling: Nia Groce
Writing, Production & Styling: Nia Groce
10 Spring Tie-Dye Styles That Are Easy on the Eyes
Writing & Product Curation: Nia Groce
10 Items to Keep Your Space Neat and Organized
Writing & Product Curation: Nia Groce
Influencer Campaigns
Fun content that I created for other brands & publications.
Nia Groce 