I currently serve as Senior Writer, Global Brand Narrative in global creative marketing for Jordan, as well as a freelance copywriter/editor. Previously, I held senior copywriting roles for Filter (client: Nike Global Brand Creative) and Aerie (AEO, Inc.), producing messaging and creative ideas from concept to execution.

Summer 2023: Tatum 1 Signature Shoe Launch

Hardwood Heat starring Jayson Tatum (narrative lead x product storytelling, scripting, on-set messaging direction for video crew)

Tatum 1 Kickoff

Spring 2023: Air Jordan XXXVII Low

The Spring 23 basketball campaign was a story about keeping your game uncompromised regardless of the audience, the place or the naysayers. No matter if it’s in the spotlight or streetlight—truly great players always bring their best game. Featuring WNBA players Dearica Hamby and Aerial Powers, delivered across e-commerce website, app, email, and social. Selects below:

I oversaw/wrote and delivered copy elements for consumer-facing digital executions of various lifestyle and performance campaigns. Below are social examples:

Fall/Holiday ’22 Tech Pack
Spring/Summer ’22 Air Max Collection + Air Max Day

I served as a part of the Marketing Brand Voice team as a Sr. Copywriter, focusing on our blog, social media, PR, brand partnerships, and seasonal concepts while helping to develop other core channels in tandem.

A social media-driven campaign to highlight Aerie as a pioneer of no retouching, which I lead launch copy for and continued to help craft.


A sampling of the affiliate marketing posts that I created (during my stints as Editor + Associate Editor), which generate revenue for purchases from partner sites. I oversaw + executed strategy for this new area for HB while at the company!

15 Candles to Freshen Up Any Space

Writing, Production & Prop Styling: Nia Groce

10 Spring Tie-Dye Styles That Are Easy on the Eyes

Writing & Product Curation: Nia Groce

10 Items to Keep Your Space Neat and Organized

Writing & Product Curation: Nia Groce

Fun content that I created/was featured in for other brands & publications.


Farfetch x Telfar: Genderless Sizing, Styling & Care Guide

PEN Magazine Editorial Feature, April 2020 Issue

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