I currently serve as a Senior Writer, Global Brand Narrative in creative marketing for Jordan. Previously, I held senior copywriting roles for Filter/Dentsu (working with Nike Global Brand Creative) and Aerie (AEO, Inc.), producing copywriting/messaging and creative ideas from conception to execution.


I oversaw/wrote and delivered copy elements for consumer-facing digital executions of various lifestyle and performance campaigns. Below are social examples:

Fall/Holiday ’22 Tech Pack

Spring/Summer ’22 Air Max Collection + Air Max Day


I served as a part of the Marketing Brand Voice team as a Sr. Copywriter, focusing on our blog, social media, PR, brand partnerships, and seasonal concepts while helping to develop other core channels in tandem.

A social media-driven campaign to highlight Aerie as a pioneer of no retouching, which I lead launch copy for and continued to help craft.



A sampling of the affiliate marketing posts that I created (during my stints as Editor + Associate Editor), which generate revenue for purchases from partner sites. I oversaw + executed strategy for this new area for HB while at the company!

15 Candles to Freshen Up Any Space

Writing, Production & Prop Styling: Nia Groce

“Gold Rush” Jewelry Editorial

Writing, Production & Styling: Nia Groce

10 Spring Tie-Dye Styles That Are Easy on the Eyes

Writing & Product Curation: Nia Groce

10 Items to Keep Your Space Neat and Organized

Writing & Product Curation: Nia Groce

Influencer Campaigns

Fun content that I created for other brands & publications.


Farfetch x Telfar: Genderless Sizing, Styling & Care Guide

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