I am currently a Global Brand Narrative and Writing Lead at Nike. Separately, I am a freelance copywriter, journalist and editor. Previously, I’ve held senior copywriter roles with Jordan Brand and Aerie (AEO, Inc.).
Hardwood Heat starring Jayson Tatum
I oversaw/wrote and delivered copy elements for consumer-facing digital executions of various lifestyle and performance campaigns.
Below are social examples:
I served as a part of the Marketing Brand Voice team as a Sr. Copywriter, focusing on our blog, social media, PR, brand partnerships, and seasonal concepts while helping to develop other core channels in tandem.
I oversaw, wrote and edited copy for our blog, along with pitching new ideas!
A social media-driven campaign to highlight Aerie as a pioneer of no retouching, which I lead launch copy for and continued to help craft.
EMAIL + WEBSITE CLIPS
A sampling of the affiliate marketing posts that I created (during my stints as Editor + Associate Editor), which generate revenue for purchases from partner sites. I oversaw + executed strategy for this new area for HB while at the company!
15 Candles to Freshen Up Any Space
Writing, Production & Prop Styling: Nia Groce
10 Spring Tie-Dye Styles That Are Easy on the Eyes
Writing & Product Curation: Nia Groce
10 Items to Keep Your Space Neat and Organized
Writing & Product Curation: Nia Groce
Fun content that I created/was featured in for other brands & publications.
FARFETCH STYLING GUIDE
PEN Magazine Editorial Feature, April 2020 Issue
Nia Groce 